PlantShed at KITH Women.
Photo Credits: KITH Content Team.
Links:
kith.com/blogs/discover/kith-women-flagship
plantshed.com/plantshed-at-kith-women
/ Project Details /
PlantShed proudly expands its presence with the opening of its in-store café and floristry at the Kith Women Flagship, located at 644 Broadway in the heart of Soho.
Housed within the historic Landmark building, formerly home to the Manhattan Savings Institute Bank, this collaborative space seamlessly merges PlantShed’s expertise in floral design with its thoughtfully curated café offerings.
The floristry features a refined bloom bar, offering an elegant selection of seasonal stems and custom floral arrangements, complemented by a curated assortment of pottery and decorative accents. Adjacent to the floral shop, PlantShed Café presents a comprehensive menu of beverages and light fare, including artisanal toasts, signature salads, and classic French pastries.
/ Role
Led design coordination for PlantShed’s integration within KITH Women, serving as the primary liaison between PlantShed, Porto Architects, and KITH to ensure clear communication and alignment across design, functionality, and brand standards.
Worked closely with Porto to design the spatial layout for PlantShed’s footprint within the store, including the bar, workstations, product display shelving, and equipment placement across both the main floor and cellar level. Focused on creating a seamless balance between functionality and aesthetic cohesion, ensuring all design decisions aligned with both PlantShed’s and KITH’s visual identity and customer experience goals.
Collaborated with PlantShed’s Creative Director and KITH to develop branded collateral for the space, including menus, signage, and other touchpoints, while also selecting finishes, equipment colors, dishware, and cutlery to ensure a cohesive branded environment.