/ Project Details + Role

Developed a comprehensive brand identity deck for a new restaurant concept, defining the visual and conceptual foundation for the brand. Designed the primary and secondary logos, established a refined color palette, and curated a typographic system that reflected the restaurant’s personality and positioning.

The deck also outlined key design elements, including graphic treatments, photography direction, and visual guidelines to ensure cohesive application across menus, signage, packaging, and digital platforms. Collaborated with internal stakeholders to align the visual identity with the restaurant’s overall concept, customer experience goals, and target audience.